Strategy,
tempered by reality.
Tempered Thinking is the independent practice of Catrióna Campbell, bringing clarity, challenge, and direction to complex business problems.
Clear sight. Sharp thinking. No jargon.
Here’s what this actually is: a sharp, independent mind you can bring in to help you think clearly.
Direct access, no layers: just focus, experience, and honest challenge. You get my full attention, my network, and my commitment to finding the right direction.
Together, we’ll identify what really matters and develop practical ways forward that work in the real world.
How this works
Ways in
Growth Planning
For finding your next gear
Hit a growth wall? Ready to scale but not sure how? I’ll help you get clear on what’s blocking momentum and what needs to change to unlock it.
Problem Solving
For problems that keep coming back…
When you've tried everything and the problem won't die. Deep diagnostic thinking to find the real root cause and how to solve it.
Focused Input
5 session package
When you need real strategic input, not a retainer. Five deep, practical sessions that get to the heart of your challenges and move things forward.
Board advisor/ NED
Strategic governance
Clear, independent thinking for growth, shifts, or tough calls.
*Free* cup of tea
When you aren't sure what you need but know you need some outside thinking.
Let's have a cup of tea and figure it out together. No obligation, no sales pitch - just a straightforward chat.
Want to know more?
I don’t publish case studies or pricing. Every business is different, and discretion is part of the work. But, I’m happy to chat through how I’ve approached similar challenges - what worked, what didn’t, and what might apply to you. If that sounds useful, let’s have a chat.
There’s no formula - just different doors into the work. Pick what fits where you are, and we’ll go from there.
Start up support
The gap between having a product and having a business.
You’ve build something but can’t get people to actually pay for it. This pathway to paying customers will help you get a fast start to starting up.
About me
After two decades in agencies, I wanted to work differently - to get closer again to the work itself, and to the decisions that really shape businesses.
That’s why I started Tempered Thinking, a one-person practice for leaders and businesses who want clarity and challenge, grounded in real experience.
I’ve led teams, built and scaled The Public House, an independent agency known for maverick thinking, and advised brands including FBD Insurance, Redbreast Irish Whiskey, and Dunnes Stores. That mix of commercial, creative, and leadership experience taught me that progress doesn’t come from more process - it comes from focus, honesty, and decisions made with confidence.
Alongside my client work, I continue as a Non-Executive Director at The Public House, advise emerging brands such as Fierce Mild Non-Alcoholic in a strategic advisor capacity, and support organisations including Engaging Dementia and Ana Liffey Drug Partnership through voluntary board roles.
I’m currently working with a small number of organisations who value clear thinking and honest challenge, and I’m open to new projects where that approach can make a real impact.
Testimonials. Or, what they said…